Wonder Bread – still slicing up Goodness

As a mom just returning from a visit to my college-aged son, this spot from Wonder Bread really hits home. And actually the whole series is a fun take on an old and often-bashed, over-processed food from my (and many people's) childhood. Using voice over and stop-action these ads combine visual and audio into engaging storytelling about everyday relationships. Great work by The Hive, Toronto.

It's all about the storytelling...

Verizon wireless' recent commercial starring Edward Norton unravels a crazy story line where his Droid repeatedly comes to the rescue. Structured like a neo-Noir thriller, a flashback story line takes us through his last 48 hours that start amazingly enough with Norton wrestling himself out of a metal drawer in a darkened morgue, naked, and continues through outlandish snippets of scenes showing him singing karaoke, being captured by a toothless farmer, flying a private plane as it hurls toward crashing and gambling– via Connect Four– with a Russian Mafioso and his pet ferret. A genius spot by mcgarrybowen New York.