Whether you're driving down the highway, flipping through a magazine, or vegging out in front of the TV, you will be faced with someone trying to sell you something. Often, they do a fantastic job of convincing you to use their product. Take the wedding day Men's Wearhouse commerical for example. They targeted the innate desire we have be attractive and appealing to our partners, and presented it with a pleasant twist at the end, making the ad, and therefore the company, appealing. But sometimes advertisers are so obvious in their strategy that they don't quite hit the mark. "Things Real People Say About Advertising" takes a sarcastic look at some of the tactics advertisers use to encourage you to "drink the kool-aid".
Care to take a guess at the selections for this year's Communication Arts Ad Annual? Here's a hint, it won't be any of the nominees for The Consumerist's Worst Ad in America 2010. Voting ends tomorrow (September 28), if you want to add your voice.
In his article "Who Needs Agencies?", Brian Morrissey exposes the increasing popularity of Groupon for marketing needs. Social platforms appear to be taking over every aspect of life these days, but can they be used to eliminate the need for advertising agencies? That idea is about as grandiose as desktop publishing eliminating the need for Graphic Designers.
