Wieden + Kennedy has scored big with its "manmercial" for Old Spice. The spot has garnered more than 7,000 comments (and 13,000 or so "likes") on Old Spice's Facebook page and has been viewed more than 3 million times on YouTube. Even more interesting is the fact that many viewers are convinced it aired during the Super Bowl (it didn't), and it has generated a ton of consumer-generated spoofs and parody videos. Barbara Lippert of Adweek provides a great breakdown of what makes this manly-man campaign so successful.
Here's a great "How it was Made" video: http://www.youtube.com/watch?v=VDk9jjdiXJQ&feature=player_embedded
ReplyDeleteI don't understand why they did'nt air it durring Super Bowl, this is the King of all Super Bowl commercials. I love it!
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