DDB Needham Brazil designed this ad for The World Wildlife Fund... followed by all Hell breaking loose. The ad features a herd of planes aimed at the Twin Towers and copy that compares 9/11 to a tsunami. Furthering the offensiveness, DDB also created a video which managed to be entered into the Cannes Festival. In the midst of public outrage, finger pointing, agency and client backpedalling, Barbara Lippert of Adweek gives an excellent analysis of the "batshit-crazy situation" in the ad industry.
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