Care to take a guess at the selections for this year's Communication Arts Ad Annual? Here's a hint, it won't be any of the nominees for The Consumerist's Worst Ad in America 2010. Voting ends tomorrow (September 28), if you want to add your voice.
Make the Client Think He's Right.
In the October Issue of Print Magazine the article "The Art of Seduction" reveals some of the sneaky tactics designers use to get those "intractable, unimaginative, chronically contrarian, colorblind, or just plain grumpy clients" to say 'yes'. You would have to be pretty gutsy to pull off some of these tactics, but they are nonetheless funny, non-pedagogic lessons that design students may chose, or not choose, to store for future use.
Advertising Agencies at Risk?
In his article "Who Needs Agencies?", Brian Morrissey exposes the increasing popularity of Groupon for marketing needs. Social platforms appear to be taking over every aspect of life these days, but can they be used to eliminate the need for advertising agencies? That idea is about as grandiose as desktop publishing eliminating the need for Graphic Designers.
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