I am back! After a record 20 day absence - so happy to be back blogging.
And back to more commentary on package design. From Joe Silverman, check out Walmart's redesign of its own generic/store brand. It is interesting to note the ways that the economy has affected design thinking for both of these big brands. Tropicana risks its brand value by trying to adopt a generic-influenced style, and Walmart enhances its brand value by adapting cleaner, more contemporary design. Links to articles: Reuters and North Carolina News-Record.
Why did they redesign it to look like the baby department though? It looks like baby wipes, dry milk, and diapers... not ice cream and creamed corn. Maybe it will grow on me... maybe.
ReplyDeletep.s.- I enjoyed that "Logo Design Love" link... great link for the Design and Symbols class!