Smell Like a Man, Man

Wieden + Kennedy has scored big with its "manmercial" for Old Spice. The spot has garnered more than 7,000 comments (and 13,000 or so "likes") on Old Spice's Facebook page and has been viewed more than 3 million times on YouTube. Even more interesting is the fact that many viewers are convinced it aired during the Super Bowl (it didn't), and it has generated a ton of consumer-generated spoofs and parody videos. Barbara Lippert of Adweek provides a great breakdown of what makes this manly-man campaign so successful.

Hilton Loses its Sexiness - Again

Remember Hilton Hotels in the 70's, 80's and even 90's? Okay if you don't - they were sexy and so was the logo. Scarface was filmed at the Fontainebleau Hilton in Miami, Sinatra played at the Waldorf Astoria Hilton, and Elvis loved the Hilton Hawaiian Village. Hilton was for Players. The logo has undergone several changes over the years, and when Landor took on the re-brand, great things were expected. But part of the creative concept includes reference to "the posts of a bed" – at a Hilton? Sigh. Hilton hotels do not have beds or bed posts, they have "luxurious, cloud-like, custom-made sleeping accommodations covered in Egyptian cotton". See a full breakdown of the re-brand at Identityworks.

Super Bowl, Super Ads?

The New Orleans Saints finally got their win, and this year's Super Bowl was the most watched TV event with over 106.5 million viewers. And exactly which was the winning commercial depends on who you ask, but top votes on all counts went to the Doritos Dog and Snickers "Celebrity Sack". Barbara Lippert of Adweek gave Google's "Parisian Love" top honors outsmarting other ads in both concept and budget. Other favorites include: Doritos "House Rules" and Dave, Oprah & Jay Leno's surprise plug for The Late Show.