Remember Hilton Hotels in the 70's, 80's and even 90's? Okay if you don't - they were sexy and so was the logo. Scarface was filmed at the Fontainebleau Hilton in Miami, Sinatra played at the Waldorf Astoria Hilton, and Elvis loved the Hilton Hawaiian Village. Hilton was for Players. The logo has undergone several changes over the years, and when Landor took on the re-brand, great things were expected. But part of the creative concept includes reference to "the posts of a bed" – at a Hilton? Sigh. Hilton hotels do not have beds or bed posts, they have "luxurious, cloud-like, custom-made sleeping accommodations covered in Egyptian cotton". See a full breakdown of the re-brand at Identityworks.
