Commemorating the Fall

The fall of the Twin Towers on September 11 is a memory that will remain with many for a long time. To commemorate the event, the design team at Collins has designed a mark that symbolizes this tragic event.

A Penny for your Thoughts

Graphic design student, Luke Langhus, created a redesign of JCPenny's logo that has sparked much conversation in the design world. The controversy lies not with the execution of the design, but with the company's christening of it as a "bold new logo". How about A Penny for your Thoughts? on quipsologies.

London Olympic Logo Woes

The logo for the Olympic Games in London was released over two years ago amid rabid critique. Over a year in the making by the UK's Wolff Olins and costing over $800,000, ABC News called it "a jigsaw puzzle" and quoted several British design blogs whose descriptions include "a 1980's hangover." Designer David Airey's blog posts excellent commentary on the logo complete with links to other posts. And to complete the bash-a-thon, the Sun posted a sensational headline with claims that when animated, the logo causes seizures. Although the logo is already in use, should it be modified or redesigned? ZACH SHIRLEY :: CONTRIBUTOR.

Hilton Loses its Sexiness - Again

Remember Hilton Hotels in the 70's, 80's and even 90's? Okay if you don't - they were sexy and so was the logo. Scarface was filmed at the Fontainebleau Hilton in Miami, Sinatra played at the Waldorf Astoria Hilton, and Elvis loved the Hilton Hawaiian Village. Hilton was for Players. The logo has undergone several changes over the years, and when Landor took on the re-brand, great things were expected. But part of the creative concept includes reference to "the posts of a bed" – at a Hilton? Sigh. Hilton hotels do not have beds or bed posts, they have "luxurious, cloud-like, custom-made sleeping accommodations covered in Egyptian cotton". See a full breakdown of the re-brand at Identityworks.

Double Take

"35 Smart Logos To Make You look Twice" by Dainis Graveris features logos that incorporate some of the best visual communication qualities - visual metaphor, figure/ground and more. MONICA MILLER :: CONTRIBUTOR.

Suite Dreams

For the ultimate Adobe junkie, pillows featuring the Adobe Suite logos. And even if you don't get to use them much for sleep, they work great as backrests while you pound away the night on your laptop. JORDAN WITT :: CONTRIBUTOR. 

Pepsi's Brain Fart

This link at AdFreak takes viewers to some great commentary on the absurdity behind the advertising pitch and the 'logic' behind the new Pepsi logo. FastCompany labels it "brand lunacy to the max" and BrandFreak describes the new logo as the result of smashing together the logos of Barack Obama and Korean Air. Thanks to Joe, Zach and Chambley for this!