London Olympic Logo Woes


The logo for the Olympic Games in London was released over two years ago amid rabid critique. Over a year in the making by the UK's Wolff Olins and costing over $800,000, ABC News called it "a jigsaw puzzle" and quoted several British design blogs whose descriptions include "a 1980's hangover." Designer David Airey's blog posts excellent commentary on the logo complete with links to other posts. And to complete the bash-a-thon, the Sun posted a sensational headline with claims that when animated, the logo causes seizures. Although the logo is already in use, should it be modified or redesigned? ZACH SHIRLEY :: CONTRIBUTOR.

1 comment:

  1. if it's considered a "1980's Hangover"... then it must be one hell of a great party! HOLLA!

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