My students have actually laughed out loud over Pepsi's recent antics with rebranding. This time the Arnell Group deflates Tropicana's orange and straw logo and features Peter Arnell stammering through a justification of the new design with words like "So we thought it would..." and "to try to give a new..." Call me crazy, but when a company is spending billions on rebranding, you need to know it will be successful. The new designs will be yanked from the shelves, and the orange will be making a comeback. Thanks to Zach for contributing.
I really didn't see a problem with the new Tropicana product design until about a week ago, while at Target I noticed a full wall of the new cartons. Actually I almost DIDNT notice them and now I can definately see the almost generic look to the new rebranded design.
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