A Sugar Fix from Big Lots

 

Remember when Twinkies "died"? When Hostess went bankrupt and the foamy, yellow sugar torpedoes could be found on Ebay for $5,000? Then Apollo Global Management and Metropoulous & Co bought Hostess Brands and partnered with ad agency Bernstein-Rein to re-launch Twinkies with "The Sweetest Comeback in History Ever" in July 2013. Now, Big Lots, the "Official Hostess Thrift Outlet", has released quirky new promos for the snack cakes that are "just the beginning of a whole new marketing approach" according to Adweek. In the new spots by Chicago's O'Keefe Reinhard and Paul, moms robot dance in the parking lot and young professionals sing in the car in celebration of their Twinkie purchases. Similar to the little unnaturally bright yellow cakes, these ads are just the right combo of sweet playful weirdness. 
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2 comments:

  1. UnknownFebruary 14, 2016 at 4:27 AM

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