It's all about the storytelling...


Verizon wireless' recent commercial starring Edward Norton unravels a crazy story line where his Droid repeatedly comes to the rescue. Structured like a neo-Noir thriller, a flashback story line takes us through his last 48 hours that start amazingly enough with Norton wrestling himself out of a metal drawer in a darkened morgue, naked, and continues through outlandish snippets of scenes showing him singing karaoke, being captured by a toothless farmer, flying a private plane as it hurls toward crashing and gambling– via Connect Four– with a Russian Mafioso and his pet ferret. A genius spot by mcgarrybowen New York.

No comments:

Post a Comment